Tena:
#NoLoveLikeIt

Most of us will end up caring for somebody we love, at some point in our lives. But the reality of being a carer is often hidden behind closed doors. We teamed up with Oscar winning director Darius Marder to follow the lives of three real carers, to shine a light on the highs and lows of what is a special kind of love. The campaign ran in the UK and across Europe, across TV, online and social. Ad Age pick of the day.

Director: Darius Marder