Plenty:
Vow To Clean

Traditional wedding vows haven’t changed in over 1,000 years. Yet a recent study from Harvard found that 25% of divorces are due to “disagreements over housework”. We asked real couples to change their wedding vows and include a commitment to cleaning. The couples were married at world-famous Kew Gardens in an all-expenses paid ceremony. Helping kitchen towel brand Plenty reframe cleaning from something mundane to a romantic act of love.