Sheba:
All They Want
Is Sheba
Cat parents will buy anything for their precious furballs. But most gifts are rejected, because All They Want Is Sheba. This was a new global campaign and repositioning for the brand. Hero AV links to a sampling promo where any cat owner can ‘Redeem Yourself’ by exchanging a rejected cat toy for free Sheba. The campaign is supported by a 360 ecosystem with everything from digital OOH, OOH, Tik Tok and Insta ads plus influencer partnerships.
Directors: Grandmas
A promo ran across TV, social and OLV offering cat parents the chance to exchange failed cat gifts for free Sheba.
For the social side of the campaign, we ran UGC content of real cats around the world rejecting toys.
