Sheba:
All They Want
Is Sheba

Cat parents will buy anything for their precious furballs. But most gifts are rejected, because All They Want Is Sheba. This was a new global campaign and repositioning for the brand. Hero AV links to a sampling promo where any cat owner can ‘Redeem Yourself’ by exchanging a rejected cat toy for free Sheba. The campaign is supported by a 360 ecosystem with everything from digital OOH, OOH, Tik Tok and Insta ads plus influencer partnerships.

Directors: Grandmas