Whiskas:
Purradise

There’s a place every Whiskas cat visits at feeding time - their own personal Purradise. For this sensory campaign we created six versions of cat paradise - each one closely aligned to a particular Whiskas product. They were brought to life using stop motion graphics. The campaign has launched globally across markets and is completely 360 from TV through to social ads, OOH, radio, an in-store promotion and PR. Campaign Ad of The Day.

Director: Isabelle Garrett