Ford: Sync City

The Ford Transit is an icon of work - by far the most popular workhorse across Britain and Europe’s streets. The new, fully electric E-Transit makes work even more efficient, so to launch it we imagined a city where work ran in perfect synchronicity. The film ran in long form cinema and as 6” social cut downs to deliver specific benefits.

We also created a supporting outdoor and press campaign. The idea was that the iconic van was so productive it was always on the move, so we shot it as a half product shot covered with blur.

Director: Nicolai Fuglsig